b2c 
PathFactory
DECEMBER 17, 2018
The word ‘bingeing’ may sound familiar from your B2C lives (“I totally binged on Season 2 of Stranger Things on Netflix last night!”), but it’s not often used to describe B2B experiences… until now. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. Let me explain. Food for thought.
PathFactory
APRIL 20, 2021
According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. MOFU content for MQL-SQL.
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PathFactory
JUNE 16, 2023
On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Industry: Complex B2B buying cycles demand in-depth, expert-level content, which can be challenging to deliver if you’re marketing products or services across multiple industries at once.
PathFactory
SEPTEMBER 12, 2018
After all, they are B2C consumers living in an increasingly on-demand world. Marketers, time to put your B2C pants on. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Some were even born into it. lift in customer adoption.
PathFactory
SEPTEMBER 27, 2018
Luckily, this kind of nightmare experience is rare when it comes to binge-watching series on Netflix (and pretty much every other aspects of your B2C life). The content you want is always ready, on-demand, when you want to watch it. Learn more about TIBCO’s on-demand nurture strategy. They never see the same asset twice.
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