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The Power of Persuasion: 3 Psychology Principles for B2B Marketers


The top marketers in both B2B and B2C are psychologists. On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement. The rate of uptake ideas increases as the number of people adopting the idea increases.

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