Social Media Measurement – Would You Still Do It If There Was No ROI?
Marketing Insider Group
AUGUST 4, 2011
Eric asked me to comment, so here is my verbatim reply… I think this is the one of the toughest issues in B2B Digital marketing. Then I suggest looking at all the contacts from those companies and all the marketing touches made on those contacts. So strap in (I had 3 cups of coffee this am.) Eventually.
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