What Makes Effective B2B Content Marketing? [Research]
Marketing Insider Group
OCTOBER 6, 2015
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.
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