8 Questions to Help You Decide if Your Content is Good Enough
The Point
APRIL 19, 2017
Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Content can work at every stage of the funnel – early, mid, late. Are the topics and stats current—no more than a year or so old? Does it teach the reader something he/she may not already know?
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