Navigate the Channel

JANUARY 2, 2024

They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online. This is becoming even more important in a B2B setting where frequently it’s a team of decision-makers that dictate a brand’s success.”

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Bluetext

MAY 8, 2023

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. FAQ (Frequently Asked Questions) A list of questions and answers to help you quickly find what you’re looking for. It’s like the “Coming Soon” sign on a movie poster.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective. link] jeff_molander Fascinating, Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. If you seek to straddle the line and reach both prospective (via search) and current customers, here’s your program: 3.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129