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Eloqua Book Review: Likeable Social Media

Modern Marketing

As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. LinkedIn. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.”

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

Periodically we review a must-read B2B marketing or social media book on this blog. Eloqua book of book reviews. View more documents from Eloqua. LinkedIn. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.

Trending Sources

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Eloqua is one of the early b2b brands to get on board. LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtube

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. LinkedIn.

The 10 Best B2B Videos

Modern Marketing

Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. Beagle Research truly curated some of the very best B2B videos in their Short Tale Awards. LinkedIn. by Joe Chernov | Tweet this.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. There are a ton of fresh B2B marketing ideas out there. We have a saying here at Eloqua: “Get it done and do it right.”

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4 Tools for Measuring Your Online Influence

Modern Marketing

It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. The startup is best known for scoring Facebook and Twitter, but has been adding more social platforms to its scoring matrix, recently including integrating LinkedIn and Foursquare. Just “Like” the Eloqua Facebook page and fill out a simple form. LinkedIn.

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes!

3 European Marketing Trends

Modern Marketing

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. Well, when Eloqua CEO, Joe Payne, unveiled the Eloqua AppCloud , the industry’s first marketplace for B2B marketing applications, it was obvious that marketers, no matter where they might be from, loved the idea of getting a full view of potential buyers. LinkedIn.

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

Modern Marketing

Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. LinkedIn.

Survey: More Than Half of Marketers Responsible for Revenue Goals

Modern Marketing

by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. DemandGen Report and Eloqua are hosting a joint webinar tomorrow presenting more detailed results from the survey as well as looking at the move toward developing standards for marketing measurement as part of a Revenue Performance Management strategy. LinkedIn.

[Chart] Webinars, Data Taking Off In The AppCloud

Modern Marketing

by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. Want the Eloqua chart of the week delivered straight to your inbox?

[Chart] Would Rebecca Black Make A Good Marketer?

Modern Marketing

Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. LinkedIn. Email marketing b2b marketing email email delivery Email Marketing Friday marketing Rebecca Black viral video Youtube

The Last Blog Post: The 4 Metrics That Matter

Modern Marketing

I’ve been a print journalist, a blogger and a reporter for Eloqua. LinkedIn. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content.

“Sirius” About Marketing Operations

Modern Marketing

When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It According to SiriusDecisions’ benchmarks database of b2b companies, marketing operations share of overall budget is steadily trending upwards.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

At Eloqua we call this movement Revenue Performance Management.). LinkedIn. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives.

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Revenue Performance Management: Webtrends Tackles Data Overload

Modern Marketing

So the company engaged Eloqua to serve as the marketing automation solution that would sit between lead engagement and CRM. Eloqua was really instrumental with us getting in line with sales.”. LinkedIn. by Jesse Noyes | Tweet this.

Follow the Yellow Brick Road to Revenue Performance Management

Modern Marketing

Like Dorthy, most B2B marketers also find themselves on an undesirable journey in a foreign place- swept away by a cyclone of channel proliferation, 24×7 access to information, and a highly competitive environment. LinkedIn. by Jesse Noyes | Tweet this.

B2B 21

Adventures In A/B Testing: Balluff Explores Its Funny Side

Modern Marketing

Full disclosure: Balluff is an Eloqua client.). LinkedIn. Marketing Measurement A/B testing animation b2b marketing Balluff email Email Marketing lead management marketing automation Paulina Johnsonby Jesse Noyes | Tweet this.

A/B 13

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

The recent Content Marketing Summit, held this week in Newton, MA and sponsored by web technologists, ten24 Web Solutions, attempted to combine the perspectives of five top content marketers to give attendees a holistic view of what content marketing can bring to the B2B sales and marketing process.

[Cartoon] Meet Ellber, The Marketing Manager

Modern Marketing

In fact, a look at Eloqua’s Marketing Automation Benchmark report shows that campaign sizes are plummeting as much as 50% – yet click through rates stand at an average of 26% and open rates are above 50! LinkedIn. by Amber Stevens | Tweet this Meet Ellber.

3 Top Topics from Topliners

Modern Marketing

Don’t be afraid… Do It: Prebaked Lead Nurturing with a Welcome Program – Chad invites you to get on the lead nurturing bandwagon by using the program he put into the Eloqua SmartXChange. LinkedIn. Lead Nurturing b2b marketing calculator Email Marketing funnel lead management marketing ROI subscription management toplinersby Heather Foeh | Tweet this.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Share this on Linkedin. Digg this!