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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. A B2B Directory website example is ThomasNet. Good leads.

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! So enough of the meandering. Bid a little high.

Adwords 52
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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. CPA: Cost-per-Action.

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The Customer Journey Starts Here

GreenRope

Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. What do you do first when researching a product, service or company? Am I right?

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The Customer Journey Starts Here

GreenRope

Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. What do you do first when researching a product, service or company? Am I right?

article thumbnail

The Customer Journey Starts Here

GreenRope

Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. What do you do first when researching a product, service or company? Am I right?