Remove B2B Remove Buy Remove In-market Prospects Remove Intent Signal
article thumbnail

Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

article thumbnail

Intent Data is a Superpower. Here’s Why

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Interested in learning more about Intent?

article thumbnail

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

With less money to spend on media and reach, there are numerous places smart B2B marketing organizations can focus to increase efficiency and results for their organizations. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

article thumbnail

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

article thumbnail

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.