Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62