What Is Account-Based Marketing (ABM) and Is It Right for You?
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. With ABM, your marketing message is based on the attributes and needs of the account you’re targeting, hence the name account-based marketing. Benefit 2: Reduced Resource Waste.
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