B2B Thought Leadership Lead Generation Merchandising Validation 
Marketing Craftmanship
JANUARY 16, 2013
Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Schedule ongoing maintenance of the activity.
Marketing Craftmanship
MARCH 16, 2012
Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue. Build an internal merchandising system.
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Ambal's Amusings
AUGUST 27, 2009
In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.
Adobe Experience Cloud Blog
FEBRUARY 4, 2013
That’s why a thoughtful strategy for distributing and promoting your content is essential. Done well it can support your search engine optimization and social media efforts, as well as your lead generation / website conversion efforts. Velocity is a B2B marketing agency, with a specialty in content marketing.
TrustRadius Marketing
NOVEMBER 2, 2022
With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. LEARN MORE. SAP SuccessFactors. LEARN MORE. What is Celonis? LEARN MORE. LEARN MORE.
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