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Marketer of The Month Podcast- EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI

Outgrow

Separating B2B and B2C branding for audience-led storytelling. Saksham Sharda: One-word description of your leadership style. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? Saksham Sharda: Your favorite Netflix show?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

The thoughtfulness and passion in these predictions are an inspiration. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There’s no point in building a reputation if the startup is facing an existential threat.

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60 SDR Leaders and SDRs to Learn From in 2023

Engagio

With a career that spans roles from being an SDR to an SDR manager and then to leading global teams, Ashley represents the perfect fusion of professional expertise and personal inspiration in the sales domain. She enjoys diving into discussions about sales development, leadership, and management.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Chief Storyteller – who can craft memorable stories to connect your brand to customers. This research is more about people's thoughts and opinions about your brand or product than hard data. SEO remains one of the best forms of marketing investment, and B2B SaaS industries achieve an outstanding ROI of 702% from SEO.

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Quick takeaways: Content marketing shouldn’t be thought of as an isolated strategy from other marketing tactics or business objectives. Publish meaningful and thoughtful content. Most startups and enterprises have a growth strategy mapped out. Intriguing storytelling. Stop publishing mediocre content. Emotional triggers.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.