B2B Thought Leadership Barriers Lead Nurturing Marketing Mix 
Hubspot
NOVEMBER 16, 2012
The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.".
Online Marketing Institute
JUNE 30, 2009
For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Sure, language matters, and barriers exist.
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