Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . The good news is that marketers realize intent data’s importance. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Valasys

MARCH 14, 2019

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

SalesIntel

APRIL 2, 2024

What Is B2B Sales Intelligence? Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Some of the Best Sales Intelligence Tools In the Market?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52