Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It seems only natural that online social interactions should be part of this profile. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe’s LinkedIn: [link].

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

OCTOBER 19, 2020

Raza’s LinkedIn: [link]. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? I’m cold calling 70 to a hundred calls a day, right?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

People hate outbound marketing (cold calls, spam, junk mail, etc.) Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Key Points from "Science of Inbound Marketing" Session. So, they're mostly on topic.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28