Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Music streaming has reshaped the music business. And rising in importance, an economic focus on ROI and the business case.
Let's personalize your content