Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more. Active social media outreach.
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