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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

Track you digital marketing activities and measure if you are getting any ROI from it. There are plenty of great tools to help you with your content marketing. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. More episodes on content marketing: [link].

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Understanding the New Roles in Marketing

Hubspot

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 1, 2010 to July 31, 2010. Featured Sources.

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