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The Rules of Link Building - Best of Whiteboard Friday

Moz

So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. Don't buy or sell links that pass PageRank. Automated tools used to create links on all sorts of websites. Just be awesome.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

At the moment, the available automated ad tech is not widely understood or adopted, purely because of its enterprise-level perception and high price ranges that are typically out of reach for smaller businesses. PR Newswire. Programmatic Ads: PPC manager? That could be a job title of the past, soon enough. eBargainsToday. MarTech_News.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

A third factor to consider is that managing this complexity will require the increasing use of digital marketing automation software to handle the complexity, capture the data and to do it at scale. Britannia PR. It is also become more mobile centric with the sharing and content being driven more by smartphones. Social Fresh.

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The Evolution of AI and SEO: Adapting to New Search Behaviors

Brightedge

As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more! Aligning campaign strategies with paid, social, and PR channels. A race to pass the Turing Test. E-E-A-T and E-E-A-T more.

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How to Build Traffic Generating Links

Sharpspring

Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. Try to earn links on two websites with a higher PR and position for every one website you write for that might not be as developed. See what’s written and linked in your niche.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

“We’ve reached peak social – a point at which the signal to noise ratio of social updates is unsustainable – companies, Individuals and automated tools are cranking out so many social updates that post engagement rate is getting crushed. Britannia PR. .” Larry Kim – Founder of WordStream. simplilearn. CMOAustralia.