Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. Accessibility is definitely a brand differentiator.

Differentiation 100

Differentiation Branding Brand Identity CMO 100

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. Best-of-Breed Platform Ecosystems. your DXP) vs. having humans do manual service labor (e.g., In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. In some cases, marketers are weighed down by the costs of licensing all of these disparate systems.

Digital Experience Platform 89

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 89

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. This can be done with AI or historical data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. HubSpot CRM.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92