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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. demand generation marketing automation reachedge small business marketing'

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

Thank you, welcome, and transactional emails are widely used by organizations of all sizes, but research shows a significant drop-off in other types of automated messages. Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences.

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Lead Nurturing for Software Trials

LeadSloth

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system.

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The 24 Best Email Marketing Tools

Webbiquity

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: MailChimp’s “focus is on automating your email marketing, as its name suggests. 7: The Six Best Google+ Marketing Tools. #8:

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Email Tracking & Engagement

GreenRope

As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. That being said, email marketing remains at the core of the GreenRope system.