Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Outgrow

FEBRUARY 1, 2021

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. But first, what is a landing page?

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

ClickZ

JUNE 20, 2019

This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. These include lead-scoring packages, list-building features, contact tags, and campaign rules. Source: Hubspot. Source: GetResponse.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Optinmonster

OCTOBER 18, 2021

Lead Generation. Nurture existing leads. You can pre-configure all of your email series to send them to the right people and at just the right times in their customer journey. ” Before we jump to how much Constant Contact costs, let’s look at one other aspect of their email service: lead generation.

Small Business Marketing 67

Small Business Marketing Contacts Business Contact Marketing 67

Hubspot

APRIL 25, 2019

In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. Source: Benchmark. GetResponse. Image source: MailUp.

Newsletter 101

Newsletter Tools Best Practices Auto Responder 101