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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Create your lead magnet.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. But first, what is a landing page?

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Constant Contact Review: Is It Good for Small Business?

Optinmonster

Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. Because, in today’s post, we’re giving you an in-depth Constant Contact review. What Is Constant Contact? Lead Generation.

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Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.".

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.