Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. How to generate quality leads using email marketing.

Mail 216

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

Have you created a white paper for your organization in order to generate leads? For example, why ask for zip code if all you need is state for your lead distribution processes. Send an auto-responder email letting the person know about other resources that are available. Do you have any tips that have increased your lead generation using white papers? Tags: lead generation online marketing

Paper 100

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. However, I do have a problem with classifying these new subscribers as leads. This is a critical step in making your lead generation and management an objective, quantitative process instead of a purely qualitative exercise.

Lead 222

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner.

10 Best Email Apps for Small Business Owners


Drip offers free guides and online training courses on lead generation once you sign up. It’s great for managing auto-responders and marketing automation. The app also integrates with leading business apps like Slack, Asana, and others. Guest post by Sam Hoffman.

Want Better Marketing Automation Results? Think Outside the Inbox


Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. By planning and optimizing these emails, you can create an impressive lead nurturing system for many different types of prospects.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Build Workflows - Workflows are an automated series of emails that pre-qualifies early-stage leads before handing them over to sales. Workflows are also known as lead nurturing, marketing automation, drip marketing, and auto-responders.

Multichannel Marketing Tools for 2019: Step-By-Step Guide

Unbound B2B

According to the Demand Generation Multichannel Marketing and Data Survey Report 2018 , email is the leading marketing channel used by B2B marketers to drive leads. deliverability rates, list-building, list management and lead nurturing features including sending out newsletters.

Tools 75

No Marketing Automation? Study Finds Many B2B Companies Are Working Too Hard

Content Standard

Should you be concerned with moving respondents through the funnel or bringing new data and customers into a brand experience? Spear assigned grades to each respondent from across 33 companies, based on how the company adhered to marketing automation best practices.

The Right Way to Answer a Work Email


I measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. The sad truth is we spend 28% of our workweeks reading, writing, or responding to emails.

Work 72

57 Little Things to Double Check Before Your Website Launch


Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website.

Lead Nurturing Explained: 3 Tips to Increase Qualified Leads


" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. As a marketer, you definitely want to capture as much lead information for as many people on your site as you can, but not everyone is ready to talk to sales.

Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Sound business growth strategy requires more than just hitting “Run” on a campaign and watching new leads roll in. Lead Lookalike Audience. Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.”.

B2B Marketing Fast Fixes


With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads.

Before and After: 3 Real-Life Landing Page Makeovers


Landing pages are the secret sauce to lead generation. They need to have all the right elements in order to generate high conversion rates. It also includes many of the landing page must-haves , including a headline, body content, a supporting image, and a lead-capture form.