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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. The main component of email automation is creating a drip strategy specified by segmented target audiences.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. The main component of email automation is creating a drip strategy specified by segmented target audiences.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Suffice to say that without a lead magnet, you’re wasting the opportunity to significantly impact your bottom line. Publish and test your sales funnel.

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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. In an ideal world, this is orchestration at its finest.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. In that way, you have a clear understanding of how to further engage them through careful targeting and segmentation. Offer them content that fits with their intent and their needs.

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

First of all, any email list that’s for sale or rent is guaranteed to be low quality. Nobody with a good email list would give it up to somebody else because its value would decline as more and more irrelevant content is sent to it. This can happen when someone has an auto-responder set or their inbox is full.