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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Engagement: Data Extensions Query Support for Intelligence Reports Advanced. Customer Data Platform.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. How can you be more empathetic in your marketing? Let’s talk about using empathy and building trust through marketing automation?

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot

FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. It’s no coincidence that 42% of managers and sales pros who coach or train their teams say that their primary goal is to get sales teams aligned on a common goal. Leverage urgency.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads.

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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

For a marketer, having a ‘do not reply' email is just as bad of an idea. While brands might want to use a do not reply email for things like receipts, confirmations, or reminders, these can have adverse effects on your email marketing. To have successful email marketing campaigns, your emails need to be delivered. Add account.

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What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

This is quite important, especially if you run a large sales team or you handle more than 2 or 3 portfolio products and services. Doing a Sulekha integration with the right CRM software enables you to efficiently distribute leads to members of your sales team. Distribute leads optimally. Track performance.