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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Consider opt-in, unsubscribe, and bounce processing.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile. Where’s Judy’s story?

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. So round up your team, decide on a timeline and stick to it. Ever wonder why your competitors seem to attract and lock in the best prospects? Plan your lead magnet.

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

You’ll also put your company in jeopardy because you’re all on the same IP address, and those can take months to recover. Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. Your open and click-through rates will drop. It has steroidal growth.

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The 12 Best Email Newsletter Tools in 2019

Hubspot

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads.