Auto Responder Buyer Personas Opt-in Opt-out 
Hubspot
MAY 29, 2014
Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. It has steroidal growth.
Hubspot
FEBRUARY 3, 2012
Once you have access to an integrated marketing system, keep your buyer persona in mind and focus on the opportunity to target the right audience with the right message. If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list.
Expert insights. Personalized for you.
28 
Let's personalize your content