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Remove Auto Responder Remove Buyer Personas Remove Opt-in Related Topics
Deliverability CAN-SPAM Opt-out Validation Marketing Mix Inbound Marketing Acquisitions CTR Blast Campaigns Landing Pages More Related Topics >
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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

MAY 29, 2014

This can happen when someone has an auto-responder set or their inbox is full. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. Your open and click-through rates will drop. It has steroidal growth.

CAN-SPAM 28
CAN-SPAM Opt-out Opt-in Landing Pages 28
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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

FEBRUARY 3, 2012

Once you have access to an integrated marketing system, keep your buyer persona in mind and focus on the opportunity to target the right audience with the right message. If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list.

Email Marketing 28
Email Marketing Marketing Management Top of Funnel Deliverability 28
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