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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. This can happen when someone has an auto-responder set or their inbox is full. More on opt-in strategies in a second.). 2) Build an opt-in strategy. It has organic origin and growth.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Once you have access to an integrated marketing system, keep your buyer persona in mind and focus on the opportunity to target the right audience with the right message. If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list.