Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. How can you use it to create buyer personas? Interviewing Customers. Coworker Collaboration. 6) Trello. 7) Google Docs.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

MAY 29, 2014

This can happen when someone has an auto-responder set or their inbox is full. Your email marketing strategy isn’t inbound if it’s not permission-based. Inbound marketing is about trust, value, and relevancy. Shoot for a hard bounce rate of less than 5%. What a Good Email List Looks Like.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. The best inbound marketers like to amass valuable data across their different channels. Solution: Nurture Your Leads.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28