Remove attitudes environment psychographic
article thumbnail

Target Market Research for the Professional Services

Hinge Marketing

So how can you get past there barriers to identify your best target markets? What is the competitive environment like? Also consider behavioral and psychographic variables as well. Sometimes the most powerful variables are not demographics, but the “softer” considerations such as attitudes or opinions. Psychographic.

article thumbnail

9 B2B Marketing Trends to Watch in 2020

Circle Studio

Ambient interactivity – digital technology has enabled ambient interactivity —the embedding of interactive elements that encourage user interaction into the physical environment—to become mainstream. The shift towards personalization starts with empathy and an understanding of customer psychographics.

article thumbnail

New Content Marketing Stats to Know Before Planning for 2019

DivvyHQ

But in our experience, too many of these articles are regurgitations of the same old (often horribly outdated and sometimes strikingly inaccurate) numbers that don’t really bear much relevance in today’s fast-changing marketing environment. This is especially true for us content folks. 8 New Content Marketing Stats to Get You Ready for 2019.

Stats 40