I was a teenage Russian troll OG


Because message board live and die by post count when it comes to prestige, it didn’t hurt that we were spending quality time–all day, every day, as long as our clients paid us and often between clients–on sometimes relatively small-but-influential homespun online forums. 80% of all cyberstrikes were done in order to build trust in the community.

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation


Astroturfing – Or The Art of Masquerading. + Trust and authority. Which one do you think the average customer is going to trust more? Furthermore, three out of four customers say positive reviews make them more likely to trust a local business. Be Active on Public Forums.

Best practices for social media shilling


A venerable tradition in public relations is the grass-roots campaign. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business. Trust me. Related articles.