Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

seo.co

DECEMBER 18, 2020

Astroturfing – Or The Art of Masquerading. + 8 Tips for Effective Online Reputation Management. Keep These Tools on Your Reputation Management Workbench. That’s the reason online reputation management has evolved to become a specialized service. . + The Importance of a Brand’s Online Reputation. More opportunities.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

NOVEMBER 6, 2012

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. A good reputation online is an essential marketing strategy (biznology.com). It’s about layering.

Astroturfing 80

Astroturfing Merchandising Google Intent 80

WebMarketCentral

SEPTEMBER 4, 2007

And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. a webcasting and rich media marketing solutions provider. tags: Cece Salomon Lee, Web 2.0,

PR 20

PR Outreach Web 2.0 Astroturfing 20

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

Astroturfing 99

Astroturfing Paid Search Agency Internet Marketing Communities 99