I was a teenage Russian troll OG


Because message board live and die by post count when it comes to prestige, it didn’t hurt that we were spending quality time–all day, every day, as long as our clients paid us and often between clients–on sometimes relatively small-but-influential homespun online forums. Anyone with an internet connection can do it.

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation


Astroturfing – Or The Art of Masquerading. + The internet has the potential to make or break your online brand. Your reputation on the Internet can be subject to a lot of volatility. Any e-Commerce vendor wants to publicize its positive feedback and hush up negative responses.

Best practices for social media shilling


A venerable tradition in public relations is the grass-roots campaign. If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf.