terms Article Forrester Funnel Advertising SEO 
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
PureB2B
APRIL 21, 2017
Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent?
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PureB2B
APRIL 21, 2017
Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent?
Marketing Insider Group
OCTOBER 14, 2010
The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm. We Optimize The Program Over Time.
Brandpoint
JUNE 12, 2019
A variety of assets is key to keep readers entertained and educated while reading your articles. Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. These articles can be distributed to various media publications, both online and print.
Inbox Insight
NOVEMBER 13, 2018
Content amplification is an umbrella term for a number of strategies and digital techniques that enable you to deliver better results on your B2B content marketing efforts. This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester).
Convince & Convert
SEPTEMBER 21, 2010
RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?
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