Remove Analytics Remove Personalization Remove Wiki Remove Marketing Automation
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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

Enterprise users can assign “Reviewer” access to those who need to view existing emails, spam tests, and campaign results in Litmus Email Analytics. On the other hand, a person with “Code Editor” access has read-only access to the Design Library , so they cannot cannot create, edit, or delete Templates, Partials, or Snippets.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. His site aggregates marketing and business facts, so a lot of the keywords here have to do with that. And you know what's really cool? 4) Historical Data.

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CRM for Nonprofit Organizations

GreenRope

Every person you share an experience with has the potential to become a future volunteer, donor, or recipient of aid. So spread the word with GreenRope’s intuitive tools for marketing automation! Your templates can also be used as assets in other forms of marketing automation, like drip campaigns, journeys, and workflows.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Reverse IP look up appears to be the new thing here.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Twitter offers an ad personalization feature called Tailored Audiences.

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Your Customers Love You, and This is Why

GreenRope

When you call, you get a real person. First, the setup fee dissuaded the “tire kickers” who were just poking around and not serious about getting CRM and marketing automation set up for their business. Because of its simplicity, the application could easily be adopted by a single person.