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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

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Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

Adobe Experience Cloud Blog

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.

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How Digital Marketing is Reshaping Financial Services

Adobe Experience Cloud Blog

Ignoring the power of online word-of-mouth is no longer an option. In a world where a complaint from an annoyed customer can go viral in less than 24 hours, social media has to be taken seriously. Marketing Analytics are Critical. Financial Service firms have been playing catch-up in the last few years. Opportunity.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Actionable analytics to get the stats you need to boost conversions. Detailed analytics on every interaction with your leads. Adobe Marketo Engage. Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement. Pricing: Marketo has different pricing and packaging plans.

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Referral Marketing: Catapulting SaaS Businesses to the Next Level

Adobe Experience Cloud Blog

A study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. This technique is based on the concept of viral loop, which offers businesses a cheap and easy way of gaining more customers.

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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. The New Rules of Viral Marketing.