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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Today’s post is about Sales Intelligence platforms/tools.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show. Elay : Right.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

You can connect with Kelsey on Twitter , G+ , or LinkedIn. These metrics fall into short and long-term categories. We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide. He’s a copywriter at heart but with a secret jones for analytics. And Lagavullin.

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B2B Marketing ROI

Online Marketing Institute

To wrap it up, let’s list the main points to remember when designing your number one tool to sell your product. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Hidden links in noscript tags certainly fall into this category. Not all web analytics code is created equal.