Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. Fragmented analytics tools.

Digital Experience Platform 116

Digital Experience Platform Marketing & Strategy Business CMO 116

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

NOVEMBER 11, 2022

Amazon rakes in an enormous amount of data (who their customers are, how old they are, what they buy and when, and so on), using analytics to deliver customized shopping experiences that translate into sales. But perhaps the most important trend is the continued use of data analytics in digital marketing strategies.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. That’s a great place to start, but the CDP space is constantly evolving.

Enterprise Management 96

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 96

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. Skill assessment. Legal compliance.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 98

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 98

Martech

SEPTEMBER 16, 2022

For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. Of course, there are tech tools that help with this. a sale, new customer, conversion, etc.).

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134