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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

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Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising

ANNUITAS

I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under. Note, our own Carlos Hidalgo @cahidalgo , CEO, ANNUITAS is keynoting the RETHINK events! Q: How did ADMA get its start?

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

She learned the tricks of the online marketing trade on the job when she joined Valorie Luther’s Creative Concepts team. She had the opportunity to work on major accounts for a company that leveraged the power of online marketing from it’s very first beginning. 09:50 – The push/pull piece in Content Marketing.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

I sat in the same conference room with the whole marketing team. When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Please Support Our Sponsors. Transcription services from our friends at Speechpad.com. Listen Now. The RSS feed is: [link].

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Your Customers Love You, and This is Why

GreenRope

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Use that to your advantage.