Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Buying technographic data : This involves purchasing a database of technographic data. Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

SEPTEMBER 10, 2021

Insight that reveals key challenges faced by your target buyers will help you understand how to tailor your content strategy and USPs to demonstrate how your content, product or services will overcome these problems. After all, creating value in the eye of your potential buyers is what your content strategy is all about.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. So lets get into it!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

How many sources of information do they rely upon when deciding on a new technology purchase? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97