Analytics Cross-Selling Forrester Response Rate 
Sprout Social
FEBRUARY 17, 2022
Increasing attendance rate for promoted events. Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best.
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
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Marketing Insider Group
FEBRUARY 5, 2024
Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%
Vidyard
FEBRUARY 18, 2021
Embrace Analytics 6.2 In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Get the Kit.
Engagio
OCTOBER 13, 2020
CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. We use predictive analytics to identify which accounts are most attractive and we reach out to them at the optimal time, perhaps before they ever even visit our website. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.
Vidyard
FEBRUARY 18, 2021
Embrace Analytics 6.2 In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. That was, until the team discovered the power of video to transform the way they prospect and sell.
Engagio
OCTOBER 1, 2019
To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics. response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.
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