integrations 
Hubspot
OCTOBER 28, 2020
Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.
Hubspot
SEPTEMBER 13, 2012
Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
FEBRUARY 21, 2011
And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. by eMarketer.
Convert
MAY 9, 2023
While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company. and your output metrics (like conversion rates, or revenue per visitor) and establish baselines and historical trends.
Unbounce
OCTOBER 1, 2018
But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. You can also import your data to Google Analytics to view the effects on key segments.
Expert insights. Personalized for you.
101 
Let's personalize your content