SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Contently

DECEMBER 26, 2022

Measure Engagement to Assess Thought Leadership & Buyer Intent. You can track Unique Page Views via Google Analytics. Measure Content’s Impact on Lead Qualification & Scoring. Watching on-demand software demos. SQL: Sales Qualified Leads are individuals who are ready to talk to the sales team.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Your organization’s capabilities may impact which approach you take.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

LeanData

DECEMBER 20, 2022

To add further complexity, you’re often not selling to one person — your buyer is actually a fragmented team of buyers across several departments. . As a result, sellers have poor visibility into account details and buyer intent. Cybrary SDRs receive an instant Slack notification when a lead has been routed to them.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

TrustRadius Marketing

MAY 31, 2022

Detailed metrics are fed into dashboards and analytics platforms in real-time. Insights from web analytics and SEO software can show you details of how customers are interacting with your site and your brand. Enterprise customers enjoyed the account targeting, market research, and lead qualification tools.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98