Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Category #1: Real-time data technologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? link] Katie Van Domelen I do hear that a lot and I understand the financial pressure, however I think when you go with a “free&# tool you often end up paying for it in time. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. A blogger raises a question about your company’s financial outlook. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40