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Analysis

Purchase Intent

Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent

Buyer Intent Intent Intent Signal Analytics

Approaching Intent Data: Why the Disillusionment?

Aberdeen

MARCH 14, 2019

Years ago, B2C eCommerce retailers realized the abundance of consumer data available to them, and thus, intent data’s first real application began. Specific pop-ups — a sudden and inexplicable 5% discount, for example — would show up to nudge the consumer ever-so-slightly to complete their purchase. appeared first on Aberdeen.

Intent Data

Intent Data Intent Banner Ads Cross-Selling

Buyer Intent and Predictive Analytics – Unified Through Data Science

Approaching Intent Data: Why the Disillusionment?

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