Learn from the Pros

MARCH 21, 2024

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. By focusing on the fundamentals and delivering genuine value to customers, companies can differentiate themselves in an increasingly competitive landscape and achieve long-term success.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. As always, your comments are welcome.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Biznology

AUGUST 24, 2016

Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Competitive differentiation. Special selects. Omni-channel.

Marketing Management 80

Marketing Management Vendors SIC B2B 80