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13 Email Examples That Totally Nailed Personalization

Hubspot

4) Amazon. But before opting to DIY our own orange masks, my colleague, Lindsay Kolowich , set out on an Amazon search to find us the real deal. Within just a couple of days, she received this personalized email from Amazon featuring "products similar to 'full face plastic pumpkin masks'." 5) LinkedIn. Did you catch that?

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20 Examples of Social Proof in Action

Hubspot

77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. Nature Made uses the expert certification of the USP (U.S. 12) Amazon. Prominent client logos in testimonials are highly memorable. 66% of consumers trust customer reviews online.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Transparency. Worksheets.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Transparency. Worksheets.